Cookie Notice

Last updated:  December 16, 2020

Rent-A-Tire, L.P. (“Rent-A-Tire”, also referred to as “we,” “us,” and “our”) understands the importance of protecting your personal information. This cookie notice (“Notice”) describes our use of both first party and third party cookies on this website or other online services we provide (collectively, the “Platform”).  We may change this Notice at any time or from time to time.  If we make any material changes to this Notice, we will notify you by posting an announcement on the Platform, emailing or texting you a notice, or by other appropriate means of communication.  Your continued use of our Platform after we make changes is deemed to be acceptance of those changes, so please check the Notice periodically for updates.

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first party cookies. We also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

More specifically, we use cookies and other tracking technologies for the following purposes:

• Assisting you in navigation;
• Assisting in login and your ability to provide feedback;
• Analyzing your use of our products, services or applications; and
• Assisting with our promotional and marketing efforts (including behavioral advertising)

Below is a detailed list of the cookies we use on our Platform. We classify cookies in the following categories:

• Strictly Necessary Cookies
• Analytics Cookies
• Targeting Cookies

You can opt-out of information sharing by visiting the “Do Not Sell My Personal Information” page.

Strictly Necessary Cookies

These cookies are necessary for the Platform to function. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the Platform will not then work. These cookies do not store any personally identifiable information.

Sale of Personal Data

Under the California Consumer Privacy Act of 2018, you have the right to opt out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using the “Do Not Sell My Personal Information” button above.

If you opt out we will not be able to offer you personalized ads and will not hand over your personal information to any third parties. Additionally, you may contact us for further clarification about your rights as a California consumer by following the instructions in our Privacy Policy at https://www.rentawheel.com/privacy-policy.

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Analytics Cookies:

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our Platform. They help us know which pages are the most and least popular and see how visitors move around the Platform. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Platform.

Targeting Cookies:

These cookies may be set through our Platform by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.